Buchanan Vivant: Branding is everything!

Sunday, February 1, 2009

Branding is everything!

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When trying to decided how to develop a Logo for my project I thought about how I wanted people to feel when seeing it. Is this place "cool," young, hip, or modern? Can I see myself living or handing out here?

Since the building, Buchanan Vivant, has a dual role of downtown living and the hope for the new hip wine bar, Velvet Noir, it only made sense for the lofts to be the lofts of Buchanan Vivant and have a second logo for Velvet Noir.

I hope you enjoy them like I do and look for the little surprises within them! I'm open to any feedback on what you think!

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The Who, What, Where, and Why: An Introduction to Buchanan Vivant

Lafayette, Louisiana is in dire need of a way to bring sophisticated lifestyle back to the downtown scene. This area of the city is filled with law offices, banking, dentists, Non-Profit Organizations, Public Services, and more. All of the business would benefit from an after work “hang out,” a place to bring there clients for a laid-back business meeting, or a venue to hold a fundraiser.

Since young professionals set the pace for the future of an area, giving some the opportunity to reside in an “up and coming” city zone will also help further develop. Not to mention shortening the distance of travel from home and work is also a very desirable aspect for the young professional mind.

Project Description:

When taking into account all the aspects of downtown life and the need for a resurgence of the professional atmosphere reorganization is the solution. Through the creation of sophisticated social scenes and a new venue for professional functions different types of professional users will use the space.

A multiuse project of a wine bar and downtown loft living I feel will help to transform the social scene back to the professional tone that it used to possess.

Client and User Identity:

The users and clients for this downtown environment will be the young professionals of the area and the professional businesses that require venues for their events.

Other users of the building will consist of the tenants and their visitors; facility management and potential “groundskeepers;” wine bar staff, management, and owners; and wine bar patrons.

The goals of the users and clients are similar but will very. The tenants goals of the loft spaces are to have an enjoyable living environment that is in a convenient location and is easily accessible.

Professional businesses’ goals also include a convenient location and easy building access but there is also a need for a professional feel. This professional setting should allow for easy relaxation and effortless conversation

For the wine bar business side of the client spectrum special organization is a must. In order to efficiently run a business there should be a convenient access to all the business supply needs.

Buchanan Vivant

Sunday, February 1, 2009

Branding is everything!

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The Who, What, Where, and Why: An Introduction to Buchanan Vivant

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